APIs are the foundation of digital business. If you’re not driving toward an API-first approach for your technology stack, you risk being left behind. The Technology Forum is designed for technologists and offers more than 30 tracks covering everything you need to know to help transform your company into a digital business using an API-first approach.
Digital is changing the way we live and work. Get inspired by the innovative ideas and experiences of the disruptors who are changing and remaking the enterprise technology stack.
FHIR Setting Health-App-Economy on Fire, Sparking Patient-Centered Care
With imperatives to open up data across electronic health records (EHRs), payers, government, and remote monitoring services, learn how FHIR can unlock the treasure trove hidden behind these silos to drive apps and connected experiences.
As healthcare leaders consider digital strategies to securely connect data to patient or provider-designated apps, key to the future of health data would be to keep interoperability simple.
Join the panel discussion including Grahame Grieve, the original architect of the FHIR API, Josh Mandel of SMART, and Aneesh Chopra , first CTO of Obama Administration and Aashima Gupta from Apigee to discuss the latest updates on the Argonaut Project, how FHIR is poised to be a game changer and innovative approaches to accelerate the interoperability journey.
Privacy in the world of apps, devices, and things
Constant connectivity enables continuous collection and storage of data to aid in customizing user experiences. When does the benefit and convenience of this technology outweigh the risks of personal information being used unethically or insecurely? Learn how it is possible to maintain privacy without compromising the convenience that comes with new technology.
Helping Farmers Feed the World With APIs and Data
By 2050 the world will need to feed an additional 2.4 billion people. At current production levels the world will not meet this demand. Add to this changing global weather patterns and farmers are faced with an enormous challenge to solve in just 34 growing seasons. Knowledge is power however... and it can mean the difference between success and failure in agriculture. Imagine being able to know what’s happening with food production across the planet not just across an area or region, but with pinpoint precision down to a farmer’s field. Learn how we can help feed the world by closing the information gap in agriculture through innovative, timely, and locally relevant solutions that connect farmers with actionable information.
Comfort, Control and Energy Savings: The Power of an API
Consumers are getting more conscious of their energy usage, while at the same time utility companies are looking at innovative ways to rollout energy efficiency programs that leverage the power of connected thermostats in consumers’ homes. As the weather gets more extreme, demand surges, creating an urgent need to better manage power distribution based on up-to-the-minute weather forecasts in order to manage power loads at peak times, avoid outages and preserve power. Learn how device makers, weather tracking networks, and utility providers are using the power of APIs deliver greater value to consumers, cut back on grid demands, and improve overall energy efficiency across the country.
Universal 3D Printing Platform
While customized manufacturing offers unprecedented opportunities, it is still complex, expensive and not always reliable. Proprietary technologies and fragmented processes have limited innovation and adoption in 3D printing. Learn how users, designs, devices, applications, printers, and businesses can all come together around an open 3D printing software platform.
Cooking 2.0 - APIs, Robots, Recipes, and Food
Success with the evolving tastes and lifestyles of consumers will require new collaborative partnerships, new delivery mechanisms, and meal preparation in ways previously unforeseen. Food manufacturers, retailers, and producers will be challenged to meet specific shopper segments, and how they consume food. The next great ecosystem in food will consist of software APIs and hardware interfaces that will challenge the conventional way of food delivery and consumption. Learn first-hand how up-start Sereneti Kitchen (with Cooki) is changing the game with food, industry partners, and technology to innovate meals at home, the way the iPod® and iTunes® revolutionized the music industry.
Learn about the successes, pitfalls, and best practices of making a digital business, from the companies that have already made way on their digital journeys.
IT Agility is No Longer an Oxymoron
IT organizations have always been blamed for their slowness and desire for control. Learn how to transform your own organization and change that perception
Startup or enterprise we all have to be able our teams to adapt, grow and change direction quickly. The demands come from our users, customers and investors or owners. By building your product using a Microserivce Architecture you might get a step closer to this. A Microservice Architecture can together with an agile mindset help you to enable a rapid shifts in product direction. As it can help you grow you engineering team with tens or hundreds without the team becoming to ineffective.
Bringing Partners, Teams, and Systems Together Through APIs
APIs are the modern day version of the Rosetta stone. Learn how to provide standardization and uniformity for partners and internal teams that want to build their own apps but need to access various IT systems and apps that each speak their own dialects.
APIs in the Enterprise: Lessons Learned
Building an API program in a large enterprise requires a new mindset relative to traditional SOA principles. In this session, learn about the required shift in thinking, from orchestration and mediation in ESBs to API-first design approaches, and the need to promote, socialize, monitor, and assess APIs once they are exposed.
Using Containerization to Enable Your Micro-Service Oriented Architecture
With the meteoric rise of microservices and many organisations such as Amazon, Netflix and others praising them for their driving parts of their success, delivering microservices in a stable, consistent and managable way in the enterprise ways customers have come to expect is becoming more important than ever. In this session we will discuss the perceived benefits and efficiency gains from delivering a microservice achitecture, lessons learned from migrating and running a microservice architecture within application containers along with practical examples of how to enable fast application deployment using containers.
IoT Architecture: Insights from Global Deployments
For the Internet of Things to be useful, device makers need to create engaging experiences in both home and enterprise scenarios. This session, using insights and experiences from large global deployments, will describe the key architecture and technology perspectives involved, and explore the end-to-end tech stack needed, from smartphones to the cloud to clusters of connected devices.
Putting Two-Speed IT Into Practice Within the Enterprise
Business agility is the name of the game, and keeping up with mobile and app teams requires IT organzations to rethink how to organize into small teams that do everything from build, integrate, test, ship, monitor, fix, and update their APIs.
Transforming Your Business Through APIs
APIs are the key to digital innovation, transforming businesses into digital businesses, both inside and out. But, should your API program be different for private vs public APIs? What are best practices to ensure that you have a engaging, developer-friendly ecosystem, independent of the API status. In this session, learn firsthand how Equinix is using internal and external APIs to transform their Data Center business, including best practices, lessons learned, and governance processes.
Managing Identities in the World of APIs
The API of Me - Virtualizing Channels and Devices
You want to engage users across all channels and devices to provide them a seamless and holistic experience. Learn how leading companies have used APIs to transform user engagement in innovative ways.
Understanding User Sentiment to Launch High-Quality Apps Users Love
The dramatic upward shift in the number of applications – from web to mobile to wearable to beyond - has increased the importance of users’ definitions of quality. In today’s apps economy, users decide which apps win and which lose out, as they drop their long-time favorites if they feel they are getting bad performance or after even just one sub-par experience. Today, understanding what users say and leveraging that information to end opinion-based arguments around how to improve app quality can be the difference between brand success and failure. We will provide qualitative and quantitative information, analysis, and real world examples on how a well-designed mix of testing SDKs, testers in real world user environments, and especially user sentiment analysis can help improve the ever-present challenges that development teams face as they balance speed, cost, and risk in the name of satisfying users’ definitions of app quality.
Modernizing an Existing SOA-based Architecture with APIs
This session will describe the experiences of one large enterprise deploying Apigee Edge to modernize an existing distributed enterprise SOA-based architecture. The existing infrastructure manages SOAP,XML-based services, and some REST APIs built on an IBM Integration stack(including WebSphere DataPower). Attend this session to learn about the architectural justifications, best practices, and lessons learned by deploying an API management platform in an enterprise.
Learn about the technologies, blueprints, and solutions that help you build, manage, and scale your own API program.
API-First, Going Beyond SOA, ESB, and Integration
In this session, the two architects will discuss how API-first architecture is the bedrock of the modern enterprise and the foundation of a company's system of engagement. They'll explore why it's a distinctly new tier in the architecture from the previous generation of integration architectures. Expect witty banter, obscure science fiction references, and some incisive observations from Apigee's unique vantage point on the world of architectural transformation. Come prepared with questions!
Protecting Your APIs From Mobile Threats - Beyond OAuth and API Security
Organizations are moving from mobile-first architecture to API-first where all Apps connect to APIs to create a consistent security model with decoupled presentation tier. It is a common pattern for Apps that consume APIs to implement industry standard authentication and authorization protocols such as OAuth, OpenID Connect and protect the APIs from hackers. However, the recent threat trend indicates that hackers are attacking the weakest link in the API chain by exploiting mobile apps to get access to keys and internal APIs. In this session, we'll present the mobile & API threats, standard authentication patterns, breach response options and discuss best practices for mobile and app developers.
Design-First API Development Using Swagger & Node
APIs can be developed either using code first approach or design-first approach. For new API projects the design-first approach is more pragmatic. In this session we will talk about the reasons for this approach and how you can use some of the new tools that we have made available to entire API development community.
Unlocking value from the Internet of Things (IoT) with APIs
The value in IoT lies in building ecosystems around connected devices. Many customers and partners interacting with and accessing data from many disparate devices exponentially increases the connected digital experiences possible, and enables new business models and revenue opportunities. APIs lie at the heart of unlocking this value. This session will explore the challenges that are constraining the value from IoT. It will demonstrate how Apigee Link, an API-first Internet of Things platform, enables device makers and IoT operators to build ecosystems around devices and change the way we live and work.
Data Driven Security - Protect your APIs from Cyber Threats
Organizations have been using layered threat protection techniques to protect their crown jewels from cyber criminals. Security protection approaches encompass identification, detection, protection and response to threats. However, these approaches typically address "Known Knowns" threats and are not adequate for protecting your backend and APIs from sophisticated "Known Unknowns" attack vectors. Hackers are exploiting weak mobile apps, stolen keys, and information scrappers (bots) that emulate human behavior to exfiltrate data from your backend. How can you mitigate security threats that are adaptive and blend with legitimate traffic? In this session, we'll present Apigee's innovative data driven security approach that detects intelligent Bots, transaction anomalies and help protect your APIs from cyberthreats, in real-time.
Securing the API Lifecycle
APIs provide both an extraordinary opportunity for both building engaging customer experiences and for strengthening your relationship with key business partners, but they also provide potential openings for savvy hackers to get unauthorized access to customer data and perhaps even to compromise your key business systems. In this session we’ll talk about some of the possible threats that API are exposed to and some of the protection and mitigation strategies you can use to keep your customers and your business safe.
Innovations in Financial Services
Hear from Chief Architects and leading thinkers in financial services companies how they are using APIs to create the next generation of financial services. From outside-in Banking (taking banking to the customer), to emerging payments (enabling anywhere, anytime payments), to monetization of data with APIs, you will get a glimpse of the top use cases in the industry. The panelist will also share their expereince in terms of best practices and what to avoid during the journey.
Leading Retail IT from Brick and Mortar to Digital
An International panel of IT leaders will share how they created their digital vision and executed projects, built programs, and are evolving their organizations into digital platforms. This cross section of panelists will share a wide range of perspectives - From Big Box to Convenience, Consumer Direct to Channel enablement, and App development to wholesale ecommerce replatforming. Come hear it from the pros!
Carriers: Foundational To Our Digital Lives
Telecom carriers around the world have been racing to enable the massive bandwidth required to handle the explosion of digital interactions among people and among enterprises, yet many are struggling to participate in the profitable benefits that are created with their infrastructure. So what are the opportunities that are unfolding, how are carriers reshaping their business to capture and monetize more business value? What role do APIs play in accelerating the trends?
How Hyper-Connected Consumers are Transforming Healthcare
The exponential growth of connected people, things and data presents a fertile opportunity to redefine the health value chain for a patient. Hear from healthcare leaders representing payers, providers and device manufacturers on how they are applying technology to support their digital health strategies. Lets hear real life examples of transformative ways in which they are impacting cost of care, improving health outcomes and creating a connected experience for the consumer.
Apigee's Product and Solutions Strategy
Building on the Apigee Edge Overview and Roadmap session (5:00 - 5:40 pm), this session drills down further into Apigee's product strategy and competitive differentiators and exploring joint solution development. This will be an interactive session to also learn about the partner's experiences and discussing requirements and trends from clients and industries.
Apigee's Professional Services Strategy
This session will focus on Apigee's best practices, implementation processes, and how best to engage with Apigee on joint services opportunities. This will be an interactive session to also learn about the partner's experiences and points-of-view of engaging with clients.
Apigee's Partner Marketing Strategy
In this session, partners will learn how to leverage Apigee's extensive library of partner marketing content and thought leadership, as well as campaigns for demand generation. This will be an interactive session for partners to suggest their own ideas and best practices that have been successful with their sales teams and clients.
Apigee's Joint Sales Strategy
This session will focus on rules-of-engagement with Apigee sales (e.g. how best to partner to win), best practices around joint deal engagements, and how to drive business together. This will be an interactive session for partners to provide feedback to Apigee sales leadership on engaging with their own vertical account teams and horizontal technology practices.
Learn how the thought leaders in API Design are building APIs at the best tech companies. From startups to large enterprises, you will learn how to design the best in class APIs for your development community.
The 2.0 specification evolved Swagger beyond just a description format and into a definition format. While this began with swagger-node, today this includes Java and Python projects. Now client and server teams can iterate on API design in parallel with the server-side API implementation. Tony Tam will explain how this contract-first development cycle is so empowering and will show how to get started using swagger-inflector.
Java 8 APIs in the highly distributed world
Java 8 is finally here giving us access to a variety of long awaited new features and functionalities. Lambda expressions and Stream API has empowered Java in areas that are of great relevance to Big Data, providing an expressive language to operate over complex data structures, making the transformation and analysis of data more convenient, scalable and efficient.
In this hands-on session, we will demonstrate how Java 8 Streams programming model in conjunctions with lambdas can be realized in an extensible set of distributed compute engines such as Spark, Tez, Flink etc., giving developer a unified programming model who's core features are part of the JDK itself.
Governing the API Lifecycle
Modern API development is driven by a conscious, design-first approach that highlights the product-customer fit before implementation. In this talk, Jakub Nesetril, founder and CEO of Apiary, will discuss successful strategies for moving API design from idea to code to production, and strategies to ensure that many API services are covered by the same style guide, promoting consistency within your APIs.
Join Apigee’s Jeremy Whitlock to discuss how the immensely popular Swagger specification and a number of open source projects including the Swagger-Node.js API framework, the Swagger Editor, and API Studio work together to “flip the paradigm” and make the API design the source of truth.
For years enterprise application integration has been a minefield littered with failed projects as enterprise IT has attempted to directly stitch together a myriad of systems. The new generation of enterprise APIs offer a new method to integrate applications: at the glass on the user's mobile phone. The mobile screen factor forces simplification of enterprise systems events and interaction points, and enables a scenario where single purpose applications can use APIs to integrate numerous backend systems. This talk describes the process by which a simplified use case can be aligned on across stakeholders, and enterprise APIs are deployed, integrated at the middle tier, and deployed to mobile devices.
Developing a better data collection API
Designing APIs is extremely challenging, with tradeoffs in every direction. We integrate with over 140 analytics, email and other customer data APIs, and each one is slightly different. In this talk we'll walk through the tradeoffs we've seen in API design, focusing on the how we and some of our partners have made tradeoffs in readability, simplicity, granularity of control, and backend infrastructure costs. We'll show:
* how Omniture's API is designed for infrastructure performance over readability
* how Mixpanel's API is designed for granularity of control and infrastructure performance over simplicity
* how Segment's API is designed for simplicity and readability over infrastructure costs and granularity of control
* how Amplitude's API is designed for simplicity and infrastructure costs over granularity of control
Marsh and Martin will review the latest trends in API design including topics such as Hypermedia and how Swagger's opinions influence common patterns. Not just trends - this session will be filled with real world examples.
Microservices is a growing and popular architectural style for building the next generation IT systems. However, many enterprise end up failing in building these services especially when scaling up the number of services across the organization. Join to discuss real-world implementation of microservices at scale, like Amazon’s 1000s of services and Verizon’s 100s of mobile microservices. Walk away knowing how to build scalable microservices.
As computing costs decreased and computing power grew over time, so increased the complexity of the problems computers were called to solve and complexity of software. Enterprise applications quickly went through the stage of monolithic applications to client-server to multiple tier and beyond – to the land of massively distributed architectures. We arrived at the point where enterprise software is well beyond the capability of a single person or even a reasonably practical group of people to understand and control. Are microsevices the answer? Anton Goldberg will talk about organizing teams to meet the challenge of distributed architecture and constantly changing business, tools such teams would need to build and deploy their products and characteristics of the runtime environment when a loss of 1 minute of request processing might mean millions of dollars subtracted from the bottom line.
UI First API Design and development
Too often, development gets mired in “what-if” back-end programming: building an API to handle all of the things that the user might do, rather than figuring out what the interface will actually allow them to do. On almost every software project, developers waste valuable time writing code that isn’t compatible with how humans will ultimately use the application.
Therefore, it’s critical to first spend time on the front end identifying the requirements of each API endpoint: using wireframes of an actual user interface. Interactions with that front-end should drive back-end functionality-- not the other way around.
Mike will explain how he approaches and understands APIs: as yet another type of user interface. He will demonstrate this approach using examples from popular websites like Stripe and GitHub, as well as wireframes from real-world apps he and his team developed for startups and the Fortune 500 over the last four years. And finally, he will show how to benefit from this front-end first approach when developing your own application, and how to equip and empower UI developers to spec and contribute to the API that they're expected to use.
There are a lot of great tools for building APIs in Ruby, however as your business grows and requirements change those tools don't always get the job done. Our team at Belly learned the hard way as we grew from a monolith to a SOA. The good news is, we streamlined our development workflow and empowered our team to react to product changes quickly and confidently in the process. In this talk we'll cover why we chose to build an API layer on top of our existing SOA and the wins achieved in doing so. More specifically, we'll discuss our learning, the challenging parts, and some open source tools we created to help us along the way. A simple product change doesn't need to lead to days of development and refactoring, or the risk of breaking exiting clients. Don't run that risk and stop by this talk to learn how to have the best of both worlds.
How Microservices Architecture Delivers Engaging Experiences at Burberry
Learn how adopting the microservices architecture can help transform your APIs into engaging business drivers. In this session, we will discuss how and why applying the pattern can empower new apps that enrich the customer experience. In addition, we will visit a real business scenario and, through a technical demonstration, explore the solution to the problem. The demonstration will detail how Swagger, Node.js and BaaS are brought together to overcome the technical challenges and provide a performant API-first solution.
New School Java - Building REST APIs with Spring Cloud and Spring Boot
In this talk I will introduce you to Spring Cloud, a set of tools for building cloud-native JVM applications. We will take a look at some of the common patterns for microservice architectures and how to use Cloud Foundry to deploy multiple microservices to the cloud.
We will also dive into a microservices example project of a cloud-native application built using Spring Boot and Spring Cloud. Using this example project, I'll show you how to use Lattice to spin up a microservice cluster on a development machine for testing purposes. We will then explore what a cloud-native application looks like when using self-describing REST APIs that link multiple microservices together.
API development leveraging Node.js and Docker-based microservices offers a highly scalable and cost-effective strategy for organizations in this fast-moving space. In this talk, Tony Pujals provides a solid orientation to get you up and running with Docker and Node. The session will provide you with up-to-date information and code walk-throughs based on the latest versions of Node.js, Docker tools, and the latest Docker images to begin development. The emphasis is on building APIs deployed as Docker-based microservices, and after this talk you will have insight on the advantages and benefits of this approach, and information and source code you can use to become productive right away.
Join Vidhya Narayanan, Director of Engineering, and Christopher Webster, Associate Fellow, Verizon, to learn how Verizon created and launched a mobile-first over the top video platform using over 100 microservices. This session will cover the architecture for deployment and management of micro services, the technologies used to address scale, availability, and security issues and the pitfalls encountered along the way.
Machine learning, big data, and API technologies have drastically reduced the complexity of building predictive apps. But all these advances also mean that these apps require a new approach to system architecture. We will discuss the lamda architecture and microservices, and best practices on decomposing your app into batch, near-realtime, an real-time services. Then we’ll take a deep dive into the Netflix Recommendation Engine and How Apigee uses both new architectures to implement predictive apps using Hadoop, Node.js, Cassandra, and ElasticSearch.
Learn about best practices and the hard lessons of building out a developer program for your APIs, and how to engage with your developer community.
LAUNCHING A PLATFORM AND IGNITING DEVELOPER COMMUNITY
How can you use your understanding of what motivates developers to drive adoption and nurture developer community? In this session, Adam Fitzgerald, Global Head of Developer Evangelism for AWS, discusses lessons learned and best practices in creating and nurturing developer community.
HOW TO GROW AND MEASURE YOUR API PROGRAM
Whether your API program is internal, partner or public, measuring its success is critical to its growth. Join Andrew Mager, who has led developer relations at Postmates, SmartThings, Spotify, CNET, and ESPN to learn how to get the most value from your developer community.
SEGMENTING YOUR DEVELOPER AUDIENCE: LESSONS LEARNED FROM EVANS DATA DEVELOPER PROGRAMS RESEARCH
Success in reaching developers can depend on how well you understand and segment your target developer audience. But how can you find the developers you want to reach? How can you track which skills and APIs are most valuable for developers? How do you know what is most important for just the developers you are targeting? In this session, Michael Rasalan, research director at Evans Data, discusses how to segment developer populations and how to develop a strategy for reaching them.
When we talk about APIs, we're usually referring to REST APIs that allow backends to speak to each other. This talk is about how to can create API contracts that allow 3rd parties to integrate deeply within your application's UI. No, this is not a talk about Portals; Portals are dead, bro.
Learn about the latest advances in Apigee technology from our expert practitioners. Discover Edge tips, tricks, and best practices and learn about new features and open source tools that support the entire API lifecycle. Get hands-on designing, developing, and managing APIs and apps.
You know Apigee Edge does OAuth. But what about JWT? In this session, you will learn how Edge can Generate or Validate JWT, can generate or validate JWS signatures, or encrypt and decrypt using JWE. This session will deep dive into working demonstrations and all of the implementations will be shown in Java.
Magazine Luiza is one of the largest retail companies in Brazil. When Magazine Luiza's legacy service was about to be replaced, the team decided that rather than do double the work, they would implement an API layer for their mobile apps on top of the legacy service. In this session, Thiago Catoto, IT Manager of Luiza Labs, the mobile arm of Magazine Luiza will discuss lessons learned in building a mobile platform, including development strategies, test frameworks, and how they managed the service transition between APIs and avoided impacting millions of requests from existing users.
Does your BaaS scale horizontally past 10,000 requests per second while providing a flexible data model and graph database API? Apache Usergrid does!
Apigee drove the development of Apache Usergrid which powers Apigee’s API BaaS product to be the most scalable BaaS available on the market. Come hear how the Usergrid team architected the solution using Cassandra and ElasticSearch to enable this powerful open-source platform. This session will be a deep dive into the architecture as well as important design decisions made during the development process.
In order to scale the development of APIs with agility, quality, and on budget, it is required to start with the right foundation. In this session, Ozan Seyman and Diego Zuluaga, Apigee, will explain how to build APIs that last by leveraging the virtuous cycle of Continuous Integration. Join for an overview of battled-tested techniques that will bootstrap the API team on concepts including version control, configuration management, static code analysis, testing, deployment, build analytics, and documentation.
While APIs are generally stateless, building them often requires managing state. In this session we provide an overview of the available state stores and explain strategies for when and when not to use them, using real-world scenarios and examples.
Not only do companies like Slack use WebHooks to make their products more extensible, they deliver great developer experiences around them. During this session, Carlos and Marsh will cover the basics of WebHook API design, will highlight some on-boarding examples, and will go step-by-step through using Swagger and Node.js to extend a service like Slack. Warning: there will be code for you to run!
This session will focus on API testing best practices using open source tools and frameworks. Ozan Seyman and Saul Zukauskas of Apigee will cover API testing methodologies including behaviour driven development and test driven development. Join to learn API testing best practices for Apigee development, how to apply popular testing methodologies in API development lifecycle, and to see live demonstrations of popular open source testing tools (cucumber, gherkin, apickli and others).
In order to provide working APIs, API and App development teams require a working backend. But often the backend is incomplete and buggy, slowing down the development teams. Using Node.js, you can create and manage backend mocks in Apigee, unblocking the API and App development teams while the backend developers complete their systems.
Digital changes the basis of competition. APIs unlock the potential of digital business. Mastering digital business strategy means mastering strategic use of APIs. IAPIs is your biggest and best opportunity to calibrate where you stand on the journey, collaborate with other doers, and re-energize to lead at the new pace of change.
For change agents across the enterprise, the IAPIs Digital Strategy Forum is the biggest and best opportunity to network with your peers to accelerate delivering digital experiences, driving digital execution, and creating digital growth.
Digital is Now: How Digital has Changed the Market (and What to Do About It)
Digital leaders describe their approach as “outside in,” embracing changing customer expectations as an opportunity. Get a handle on how digital trends and technologies have already reshaped the competitive environment for every enterprise--and insight into how you can build a strategy for "what's next" now.
Throwing Down the Gauntlet on Digital Experience: B2C
Digital is transforming B2C commerce. Digital natives aiming to disrupt or incumbents stealing a march on their traditional rivals are continually raising expectations for digital consumer experiences. Get a handle on "what's now" and "what's next" in "B2C" competitveness.
Throwing Down the Gauntlet on Digital Experience: B2B
Digital is transforming the B2B landscape. Understanding opportunities to partner with "elephants who are learning to dance" is as important as threats from digital disruptors. Come for insight into how digital is reshaping ways of partnering and selling and expanding the limits of the possible.
How to Harness Digital for Growth: Becoming an Agile Enterprise
"Two speed IT" is a no-brainer. But a top gear for technology doesn't matter if pre-digital practices in the enterprise hamstring innovation. Plannng, governance, budgeting, and customer insight must all become more agile to harness digital for growth. Learn how here.
Data Strategy: How to Compete and Win with the "Next Best Action"
Consumers love apps and are excited by apps that learn and adapt to their behavior. Being able to predict and deliver on "the next best action" is becoming a new competitive necessity. Learn how you can rise to the challenge of new consumer expectations for immediate, contextual personalization.
From API to P&L: How to Manage APIs as Products
How do you evolve APIs from technology projects into lines of business that win revenue and share? Learn key strategy considerations and best practices from digital leaders who are managing APIs like products to drive growth.
Transformational Strategies: How to Compete on Outcomes and On-Demand
"As a Service" and "outcome based" business models have been so compelling that they are transforming entire sectors. Digital makes it possible to extend as a service models and outcome-based approaches into new territory: learn from leaders building making it happen what they might mean to yours
Fireside Chat: Moving beyond hype and pilot projects to generating business value with the IoT
The age of the Internet of Things (IoT) is truly upon us. Companies that were dabbling in the IoT just a few months ago are starting to create value in their mainstream business. The leaders are doing something different that's causing them to outpace the competition. Capturing value from the IoT in the digital economy demands that companies focus on one or more of these key aspects:
Their supply chains – the operations they use to produce and distribute their offerings
The physical premises in which they do business with customers
The products and services they sell to customers
Dr. Satya Ramaswamy, Global Head of TCS Digital Enterprise and Chet Kapoor, Apigee's CEO come together for a fireside chat to explore the opportunity of the IoT.
Who Ubers Who? What Every Strategist Needs to Know About Digital Competition
Tech giants like Amazon and Apple. Start ups like Uber. Or resurgent Fortune 500s. Learn the key attributes that differentiate digital disruptors from those at risk of disruption themselves.
Orchestration, Meet Evolution: How to Grow a Platform Ecosystem
As one expert says, "products have features, platforms have communities." Communities are a powerful way to harness distributed innovation. But "build it and they will come" is not a strategy, and "comamnd and control" is not an option. Learn how to attract and sustain a platform community here.
Dollars, Discovery, or Dominance? Value Creation Strategies for APIs
Some APIs generate revenue on a transaction basis. Some foster open innovation to discover new opportunities faster and cheaper than internal R&D. Some enhance traditional brand marketing. Some do all three: get insight into ways APIs can create value and raise your game to "API chess."
Taking it to the Streets: How to Build Grassroots Support for Digital
Whether it's in your title or not, are you an envangelist for digital or APIs in your organization? Connect with the community of "doers" like you who cajole, persuade, entertain, and sweat the details of creating momentum and catalyzing change--with or without formal authority.
How to Project What's Inside Out: API-ifying IP for Competitive Advantage
IP portfolio management has been embraced as a practice with a billion dollars or more of value at stake for large enterprises. Join a vigrorous discussion of the opportunity and challenges of using APIs to make a step function improvement over traditional patents and one-to-one negotiaitons on value creation with intangible assets.
Your IoT MBA: Business Strategy for the Connected World
Billions of devices generating an unprecedented volume and scope of data: the Internet of Things (IoT) is transforming the operating environment for every enterprise. When every person with whom you do business will be surrounded by a constellation of smart objects, understanding the IoT becomes essential for every business strategist.
Taking it to the Top: How to Speak Digital with the Board of Directors
Commpanies with top-down support for digital transformation are the leaders. Research shows corporate boards are worried about digital disruption. But how can organizations help BoD's "get" digital, and how can BoD's spur change? Learn how from executives who know first hand.
Big "B" Bold, Meet Big "D" Digital: What Separates the Radical Disruptors from the Rest
What makes the difference between digital as a source of incremental advantage versus a driver of transformative change and disruption? Learn from leaders who aim to set a new bar for comeptition rather than just keeping pace in the digital world.
For senior executives who are retooling the enterprise for digital business, the Executive Symposium combines education and un-conferencing with provocative conversations and rich networking to forge the connections that help you accelerate digital business. Executive roundtable participation is by invitation.
Executive Roundtable: Digital and Innovation in Highly Regulated Domains
Healthcare. Education. Financial services. In these and other high-stakes, high-impact industries digital has transformative potential. But to what extent is the path toward opportunity to create new digital experiences impeded by the challenge of navigating a changing regulatory landscape? Who will win and lose as the scrum of government agencies, established players, and digital upstarts plays out? Join the accomplished leaders hosting this executive roundtable to discuss the opportunities and challenges with your peers.
Executive Roundtable: Enterprise IT's Journey from Cost Center to Core to Corporate Valuation
"IT doesn't matter" was a fashionable statement for awhile but now IT may be critical to corporate valuation and investment theses. Is a a big digital agenda a necessity for the "10K of 2020?" How is enteprise IT navigating the journey from cost center, to vital R&D, to a pivotal part of strategy?
Executive Roundtable: Emerging Payments and Digital innovation in Financial Services
In this no-holds-barred discussion with a small group of peer executives find out what's next in digital innovation in financial services. From emering payments solutions for creating any-time, anywhere connected commerce expeirences to scaling innovation with API Banking as a channel to how blockchain based distributed ledgers will change financial services. This executive roundtable will include leaders from major financial services companies and payment providers such as First Data, Vantiv and Silicon Valley Bank.
Executive Roundtable: Re-tooling Mindset and Re-shaping Culture for Digital Innovation
Many senior executives identify "culture" as a bigger obstacle to change that technology. What's the state of the race to re-tool hundred-year old and physical-goods based companies to lead as digital innovators? What practices are enabling them to compete with native disruptors on speed and for top talent?
The Three Cs in Digital
Global enterprises that have married digital vision and digital execution are setting the bar for customer, partner, and employee expectations. Companies that don’t think big enough will be left behind in the swift shift to digital. And the most robust vision will be run aground by a failure to execute.
But for Global 2000 and 100-year-old companies, the pivotal factors for turning digital from a threat into an engine of growth for the next 100 years and step-function in market capitalization are people (culture), code (technology), and community (ecosystems). To channel the energy of thousands of employees and partners toward digital innovation and unlock the full scope of enterprise assets, digital must become second nature. And companies must run on a technological foundation that is built from the ground up for the digital world.
Changing a culture is a large-scale undertaking. Remaking a technology stack in order to operate differently can be daunting. But changing hearts and minds and gaining the speed and agility to propel digital business forward from technology, organizational, and strategy vantage points are key to leadership and growth in the digital world.
Is There a “Digital Culture?”
It’s becoming increasingly clear: the right culture can make or break an organization’s digital transformation.
Some companies – often those with the most longevity – have an ingrained culture that puts high value on innovation and agility. For others, growth and “turning the ship” can be impeded by well-worn cultural grooves.
In this panel discussion, we will hear from digital leaders who know how to make digital businesses. They have big vision, prioritize execution, and they’re helping transform some of the world’s leading organizations. They will discuss how to channel the energy of thousands of employees to accelerate digital execution in today's economy.
High Performance Climb® Innovating while moving fast
Have you ever wondered what it takes to be a pilot with the Blue Angels -- the U.S. Navy's awe-inspiring flying aerobatic team? The Blue Angels perform in the most intense, high-stake environments - flying at speeds of more than 500 miles per hour and in formations as close as 18 inches from their teammates.
John Foley’s personal path to High Performance began as a child, when he stood alongside his father at an air show featuring the Blue Angels. From that moment, John knew deep in his heart that someday he’d be carving up the skies as a member of the Blues. Eventually, he lived that dream, but getting there wasn’t easy. In fact, John’s journey from an awe-struck child at an airshow to the cockpit of the Blue Angels’ F/A-18 Hornet is a study in persistence, hard work and the will to overcome obstacles and setbacks.
John’s post-Navy experiences as a Sloan Fellow at the Stanford Graduate School of Business and as an entrepreneur have put him in a unique position to reverse-engineer the culture of team excellence found in the Blue Angels and create a model that helps others on their journeys toward High Performance.
What got you here, won’t get you there
Modern software is built and operated differently. Enterprises can no longer afford to simply bolt onto their current technology investments to build a competitive advantage. To thrive in today’s software driven world, companies must rethink their technology strategy, and adopt the approach to software development, infrastructure, and operations that startups and disrupters have pioneered. This keynote explores the core technical trends driving modern software, and provides the principles and guidance that enterprises can use to evolve their software architecture to be agile, relevant, and competitive.
This is it! Your chance to ask the technology whizzes at Apigee anything you'd like to know about about Apigee technology, product roadmap, their POV on tech trends & challenges...(almost) anything goes! No script, no slides, no "key messages" - just Apigee in the raw, with real-time, unrehearsed and candid answers to your most pressing questions. Come prepared! Questions may cover topics such as:
1) When is Apigee open sourcing everything?
2) Can APIs be serverless and is Apigee going to do serverless?
3) Is Apigee ready for real-time?
4) Are microservices the same as SOA and what's Apigee doing about it?
5) Why is Apigee running on Amazon?
6) What does Apigee really think about the AWS Gateway?
7) What's your spirit animal?